June 4, 2009, MediaPost News

MMA: Mobile Marketing To Grow 26% This Year

Average mobile marketing budgets will increase 26% this year even as overall marketing expenditures decline by 7% this year, according to new research presented by the Mobile Marketing Association Wednesday at its conference in New York.

While mobile is bucking the downward spending trend resulting from the recession, the emerging medium is still only a small fraction of total marketing budgets, at 1.8%. The MMA projects that mobile ad spending will grow from $1.7 billion this year to $2.16 billion in 2010.

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